Advertisers’ FAQ

What is ebuzzing?

ebuzzing is a platform for bringing bloggers and advertisers together.  
It enables advertisers to invite a community of bloggers to blog in support of (“relay”) their campaigns, in return for payment. For more information, go to the introduction page on ebuzzing’s web site.

What can ebuzzing do for me?

ebuzzing enables advertisers to create word-of-mouth publicity around their products, using expert reviews and comment. Over and above the viral effect which is produced, a campaign on the ebuzzing platform also enables you to generate relevant traffic and to increase the number of links pointing to your site. To find out about all the advantages of our platform, go to the introduction page on our web site.

What is a campaign?

A campaign is an operation which an advertiser launches that is made available to bloggers via ebuzzing. It has a defined start date, end date, budget and number of articles. An advertiser’s campaign is explained in a brief, then relayed by bloggers.

What is a brief?

The brief is a short note in which an advertiser sets out how a campaign is to work. It describes your business, explains how the campaign will run, specifies a few items such as graphic elements available, links to be added in articles, the rules of any competition, etc. The clearer the brief is, the more effective it is. The more imaginative and surprising it is, the more it will catch bloggers’ attention.

What is an article?

An article is the content a blogger creates to relay a campaign. The blogger takes the campaign brief as a basis for creating their content: authoring a post, putting out a video, entering a competition and encouraging their readers to do so, adding a survey module... there’s no limit, and all the multimedia potential of a blog is there for you to exploit!

What is the minimum cost of an article?

The minimum cost of an article is £10. When you create a campaign, you set the price per article and the number of articles to be validated. You also set the audience and quality criteria for the blogs. The more precise your criteria are, the more we would advise you to increase the minimum price for an article, in order to encourage the best qualified bloggers to apply.

How can I offer a campaign to bloggers?

By simply registering on the ebuzzing platform. All you have to do then is follow a simple process to create a campaign, and add some credit to your account.
The items you need to provide are:

• The URL of your site
• A category
• The language in which the articles are to be written (since ebuzzing is a Europe-wide platform).
• A title, a summary and a detailed explanation of your campaign, i.e. a brief.

Once your brief is written, you can choose to make it public or to offer it only to certain bloggers, who you choose from the database of registered blogs. These two separate services are “ebuzzing network” and “ebuzzing direct”.

What is the difference between "ebuzzing network" and "ebuzzing direct"?

In ebuzzing network, you define a campaign brief which is visible to all our bloggers. You set the quality criteria. Only those bloggers who meet these criteria can apply to relay your campaign. The price per article you offer is based on the quality criteria. It will be the same for all bloggers who qualify to take part in your campaign.
In ebuzzing direct, you can choose which bloggers you invite to relay your campaign, with the help of our blog search engine. Each blogger has set their own price per article. If their price suits you, you make them an offer via the ebuzzing platform.

How do I set a price per article?

When you post a brief for all our bloggers to see, we suggest a price per article according to the popularity and quality criteria that you set. This figure is intended simply as a suggested price.
When you deal directly with individual bloggers within ebuzzing direct, the bloggers publish a “call charge”, the amount that they feel makes it worth their while to write an article. You must accept this price to make them an offer. They are free to accept or decline.

Are the blogs that relay my campaign validated by ebuzzing?

Yes. ebuzzing’s editorial team validates all blogs before giving them access to advertisers’ campaign briefs. The criteria considered when validating a blog are the following: the blog must have been in existence for more than 3 months, be regularly updated, be written in good English, and of course, must not break any laws.

Are the articles which bloggers write validated by ebuzzing?

Yes. All articles written by bloggers are validated by ebuzzing’s editorial team. If an article does not accurately fit the advertiser’s brief, or if the general quality criteria are not met, ebuzzing sends the blogger a request to moderate the article. The blogger then has to edit their article before it can be validated.

Can I ask bloggers to include a video in their article?

Yes. When you create an ebuzzing campaign, you have the option to request bloggers to include a video. You have to specify the URL where the bloggers can find this video. It is recommended that you first upload this video to YouTube, Dailymotion or some other video-sharing site so that it’s easy for participating bloggers to include them.

How is an ebuzzing campaign able to generate traffic relevant to my site?

When you create an ebuzzing campaign, you have the option to request bloggers to add a link to your site to the article they write. Any visitor to these blogs may then click on the link and visit your site. The traffic generated is thus extremely well-tailored to your site since any web users following the link are doing so after reading an article about you.

What is the « no follow » attribute?

It is ebuzzing's intention never to mislead search engine algorithms by creating “artificial” popularity. We therefore automatically add the attribute rel=“no follow” to all links embedded in sponsored ebuzzing articles.

This attribute ensures that Google ignores the links when it crawls a page. We insist on the rel=“no follow” attribute in all articles because our service was not created in order to disseminate chained links, but rather sincere recommendations, and also because this practice ensures peace of mind for those bloggers concerned about their SEO status.

The attribute is added automatically, but we also check that the links created by our bloggers include the “no follow” attribute when validating posts. Our bloggers can therefore be certain that ebuzzing articles will not jeopardise their hard-earned search engine positions.

What if I have other questions for you?

You can contact us directly. All our contact details are available in our Contact section.

Happy ebuzzing!