Advertisers

Launch a viral marketing campaign via the web; access the world of blog readers; gather expert opinions and form a user panel, and all whilst creating direct, relevant traffic for your web site: that’s what ebuzzing offers you!

The ebuzzing platform enables you to involve bloggers in your communication, thanks to a format which is – at last – matched to their preferences, allowing bloggers to express their recommendation in their own voice.

And besides getting word-of-mouth publicity going, you’ll also be able to leverage the web’s particular strengths: visibility, traffic and conversion.

The beta version of ebuzzing is up and running in France and the UK, and our mission now is to become a Europe-wide platform, operational in Germany, Spain and Italy as soon as possible.

How does it work?

To be an advertiser with ebuzzing is to have access to a community of bloggers registered on our platform. They are opinion leaders, experts in their field, clued-up consumers/users who lead the communities that surround their blogs... and they are all validated by ebuzzing as having a relevant profile and a well-trafficked blog.

An advertiser lodges a “campaign brief” on our platform, in which they invite bloggers to give their thoughts on a product or service. These campaigns can take various forms: writing an article, entering a competition, passing on a press release, an invitation to create some multimedia content around the brand... the only limit is your creativity!

How do bloggers support a campaign?

There are two ways to invite bloggers to support, or “relay”, your campaign: “ebuzzing Network” and “ebuzzing Direct”.

In “ebuzzing network”,  you create a brief which is public – visible to all the bloggers who meet the traffic and quality criteria you have chosen.
You set a price per article which will be the same for every blogger who authors a post.

Those bloggers who feel that the brief suits them and who feel able to relay the campaign constructively apply directly via our platform.

With “ebuzzing direct”, you select directly the bloggers you would like to work with, using our blog engine. Each blogger has set a price per article for their blog. You send them your campaign brief individually, through the platform. They are free to accept or decline your offer.


In both cases, when they’ve confirmed that they wish to take part in the campaign, the bloggers edit their article on the ebuzzing platform, create the relevant content, including the elements which you provide, then submit the result for validation.
ebuzzing checks the content against the provisions put forward by the advertiser, then validates the article.

A little table to summarize: