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About ebuzzing
ebuzzing is a platform for bringing bloggers and advertisers together. It is based on a simple principle: Like. Recommend. Earn. It allows bloggers to monetise their blog, earning money by creating posts about things they genuinely like and want to recommend, whilst advertisers can create buzz for themselves in the communities that are most likely to be interested in them.Our ambition is to create a pan-European marketplace where advertisers and microsite creators can meet.
But you know the saying from all the team-building workshops: “a company, first and foremost, is its people…” and ebuzzing is no exception to the rule. So, who are we?
ebuzzing was started by Bertrand Quesada and Amaury Leconte, two specialists in online marketing and web site revenue generation.
Bertrand Quesada,
|
30 years old, a pioneer of “sponsored
links”. He was the first person to really sell the concept of
sponsored links to the French and Spanish online advertising markets.
As far back as 2001 he was in charge of business development at Espotting,
the company that introduced the model to Europe. In 2005 he joined Golog, a revolutionary concept in revenue generation from DNS errors, as Executive Director. At Golog, Bertrand played a key role in the spread of this new model in Europe, signing contracts with most of the big ISPs (Orange, T-online, Telecom Italia and many more). Bertrand speaks fluent Spanish and English. |
Amaury Leconte,
| 33 years old. After starting his career on the web in 1999, working
on search engine optimisation at an agency in Paris, in 2001 Amaury joined
Espotting in London, where his task was to adapt the editorial guidelines for
sponsored links to the French market. He went on to set up and develop Espotting’s editorial department (which became MIVA), a team of editors in charge of creating campaigns, getting them on line and measuring their quality and effectiveness over the whole network. |
The idea of ebuzzing gradually took shape during the course of our discussions on market trends in online marketing and advertising. Advertisers wanted to find new ways of communicating, and some bloggers were becoming more and more explicit in their wish to find a suitable way to earn money from their blog.
The obvious solution was to set up a new kind of platform. Advertisers and bloggers just had too much in common not to come together!A blog is a web site, with page views and unique visitors, but it’s also an editorial media, with its own tone and authority. It’s also a community of readers, who take part and give their opinion.
Creativity, visibility, buzz, direct traffic … every online advertiser’s dream!
These thoughts (and a few others besides, since the implications are countless and all incredibly exciting) were the basis on which we founded this venture.
So there it was: the first stage would be to set up an independent market place, where advertisers and bloggers could meet directly and agree a basis for cooperation.
So that’s a quick history of ebuzzing: it’s up to you to write the rest with us.
Happy ebuzzing!
